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Can Search Engine Optimization Make You Money? In order to fully understand what search engine optimization is, and what it can mean to a website and a business model online, one needs to understand just how the Internet works. The best way to explain this is by knowing exactly how you search on Google. What words, better known as keywords, do you put into a Google search box to get results about something you are interested in finding more about? Think of SEO in this way. Search engine optimizing means arranging the content on a website to reach a certain keyword position on Google, or any of the other search engines, so that people can find the site when searching. It is a very simple, as a matter of fact, a brutally simple process; however, most human beings seem to be able to complicate every little thing. The Internet is absolutely no exception to this rule. It is almost impossible to tell a human being that achieving a top position on the web is a simple process. Every