Search Engine Optimization

The Three Worst Words on Google

Search engine optimization invokes feelings of hype, scam and lies on Google faster than any other words known.  The reason for this is that the term search engine optimizing is used by liars, scam artists and con men and women who peruse the web looking for the next victim to take money from and do nothing at all for it.  Oh yes, the term search engine optimizing is among the all time worst words to use when talking or writing on the web.  I personally cannot even begin to tell how many people I have spoken with about the term search engine optimizing and the ales of horror that they have given me about giving money to some supposed well known search optimizer, only to find out that they did nothing at all for the money given and walked away, once again, unfettered by any repercussion that the client could give them.

So, What is Search Engine Optimization Anyway?

This is a term that means looking at a website from a standpoint of how the site will perform on Google.  Title, keywords, ad content and links must all be analyzed very critically.  The site must be viewed NOT from an aesthetic appeal, but from the real way that the search engine spiderbots of Google view and assimilate the information given.  Once again, the art of creative writing comes into full play in the basic art of search optimizing for a website.  There are a few things to remember about search engine optimization for a website that will determine its success rate on the web.

  1. The Title of the Website - One of the most important aspects of any website, and usually the most ignored element is the title of the site.  Always remembering that this title is precisely where you will be telling the search engine spiders that the site belongs on the search engines.  If your site title is home, guess what?  This is precisely where the site will be listed!  And yes, it really is just that simple!
  2. Ad Content - The content, or the writing of the site is the second element to observe and critique.  Most people do not realize that spider writing  is exactly how the content on a site should be written.  Specific keywords that tell once again, the search engine spiders where to place the information on the web.  And yes, once again, the art and science of creative writing come into fully play.
  3. Links - Linking, backlinking and creating links is another very important part of the search engine optimizing process.  Linking simply means creating more positive, original and creative content that will create or build backlinks back to the site being promoted, this making the site perform better on the web.  There are NO shortcuts here.  It is simple, basic work to creating positive and strong backlinks to a website.  There are NO software programs that accomplish this!

So now you see why so much bad information is written about the truly wonderful art and science of search engine optimization.  There is no trick to it at all.  There is utter and pure simplicity of thought combined with positive action of creative writing that brings real search engine optimization to life.  So you see, real search engine optimization is done by real people.  The scam artists will always use underhanded tactics and techniques that make the real ones like us, look bad!

Butch Hamilton




Search Optimizer

Butch Hamilton is a search optimizer. This is a term that describes the calculated moves of creating a specific type of website, paying attention to all of the small details of the site, writing the best creative content on the site to describe exactly what the benefits and solutions of the site is, and to finally be able to show the client on a Google search, exactly where the site is located and how it is doing on the world wide web. Search optimizing is a process. Its very important to remember that nothing happens quickly on the Internet. I know, the articles being put out tell of the secret software, the rare and cherished traffic exchanges and the ever important web designer and programmer are the prime ways to gain top positions on Google and the other search engines, but let us dispel those rumors here and now. Search optimizing means writing particular kinds of creative and original content that make its way to the top of a good information based search engine. To put it very simply, it is a VERY SIMPLE PROCESS!Most seem to want to cloud and overstate the search optimizing game, but after over a decade and a half, Butch Hamilton could very well qualify as an expert by experience in the search optimizing field!

History of Butch Hamilton

One of the very best ways to gain a clear picture of who Butch Hamilton is and what he has accomplished on the Internet is to turn to The Way Back Machine. Here, it is all laid out in plain language along with websites that have been used for various purposes over the course of time. View Butch Hamilton @ Here, the history and sites will be seen in plain view. Keep in mind that this is not at all the scope of the content that Butch Hamilton has created over a decade and a half of writing. This is simply those sites and information created on behalf of search optimizing that has been seen by millions over the years.

When the early career began, Butch Hamilton considered buying domains that directly promoted his name on the web. This was done in order to brand the term and to let others find him to possibly hire him for his unique and inspired services he provides. Some laughed and scoffed at the fact of was a domain name; however, genius was just quietly going about the business of creating a positive and progressive online profile that would lead to an incredible Internet journey over the course of the years. Becoming marketing director for some of the best known Internet business models in the day was just some of the benefits seen at purchasing the prized domain name of As a matter of fact, at one point in time, that domain name was valued at well over $25,000 dollars at a well known domain and hosting company! Hamilton had let the domain name expire and those making money from buying and selling domains did their research and could not believe the amount of information, links and standing on Google that were found. Just another testament of the work, effort and creating that Butch Hamilton has accomplished on the Internet for lucky clients.


Seasoned, Intelligent, Driven, Creative Thinker

Few really understand the man behind the content that is seen across the web. Though much of a loner in offline life, the dedication, persistence, patience, determination and dogged never give up attitude about advertising, marketing and promoting sites on the web, would scarcely touch the actual mind behind the madness of this Internet legend. Having been down the rough road of the Internet where scammers, liars, cheaters and con men come out in droves to do everything and anything that they can to stop this unique individual from seeing projects to completion, they all simply fall by the wayside and fail. There is NO stopping Butch Hamilton in 2021 and beyond as the flow of creative content just continues to come forth as if by some driven prophet. Great original, though inducing content to announce sites to the world wide web is the goal of Butch Hamilton.

Word of the Day


Definition: To fill with delight.
Synonyms: enchant, enthrall, ravish, transport

Article of the Day

Daily Grammar Lesson

Idiom of the Day

Jill of all trades(, master of none)

A woman who is skilled in or adept at a wide variety of tasks or abilities (i.e., the female equivalent of "Jack of all trades"). If used with "master of none," it implies that while competent in a variety of things, she is not highly skilled in a particular one.

This Day in History

Today's Birthday

Today's Holiday

St. Gudula's Day

St. Gudula (or Gudule) is the patron saint of Brussels, Belgium. According to legend, Satan was so envious of her piety and influence among the people that he often tried to extinguish her lantern as she returned from midnight mass. But as she prayed for help, an angel would re-light the candle. Her relics were moved to Brussels in 978. Since 1047 they have remained in the church of St. Michael, thereafter called the Cathedral of St. Gudula. Her feast day is observed with great solemnity in Brussels, particularly at the cathedral that bears her name. More...

Quote of the Day
Guilt has very quick ears to an accusation.
Henry Fielding

Word Trivia

Today's topic: prince

admiral - First used in English to mean "an emir or prince under the Sultan," coming from Arabic amir al, "commander of"; admiral was originally a sea lord due to the office of amir-al-bahr or amir-al-ma (Arabic), "ameer/emir of the sea." More...

prince - Derived from Latin princeps, "chief man" or "leading citizen." More...

tycoon - Comes from Japanese tai, "great," and kun, "prince, lord," from Chinese da, "great," and jun, "prince, ruler." More...

whipping boy - Meaning "scapegoat," the phrase derives from the boy formerly raised with a prince or other young nobleman and whipped for the latter's misdeeds. More...

Grammar Quiz

Spelling Bee
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Match each word in the left column with its synonym on the right. When finished, click Answer to see the results. Good luck!



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Match each word in the left column with its antonym (opposite) on the right. When finished, click Answer to see the results. Good luck!


1 comment:

  1. Thanks very much to all of the scam artists, the email marketing spammers, those that lurk in the shadows of the web and hack their way to success on the net. I sure do appreciate all of the bad publicity you give my special talents of SEO! Learn more about this time honored profession @


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